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September 23, 2015. Maximum Difference Item Scaling ( Want to know what your customers value the most? In this month's Academic Research Webinar we will be launching some very interesting new enhancements to our This video demonstrates a novel application of Dual Response Tired of rating scales where respondents say everything is June 17, 2015. If you would to learn more about the maximum difference scaling technique (also known as best/worst item ... This is a replay of our webinar that aired on October 28, 2014. In just 30 minutes, learn everything you need to know about Want full access to this session? Become a SUBTA member: subta.com/join/ Read subscription brand tips & tricks: ... Uncovering the Priorities of your Customers, Voters, Constituents via Rating scales often fail to discriminate and can introduce cross-cultural scale-use bias, so this webinar explores
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