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June 17, 2015. If you would to learn more about the maximum difference scaling technique (also known as best/worst item ... Want to know what your customers value the most? This is a replay of our webinar that aired on October 28, 2014. In just 30 minutes, learn everything you need to know about Learn more: conjoint.online/products/ Tired of rating scales where respondents say everything is important, and cross-country results get distorted by scale-use bias? Discover the origins, fundamental concepts, and practical uses of Want full access to this session? Become a SUBTA member: subta.com/join/ Read subscription brand tips & tricks: ... Bryan Orme of Sawtooth Software explains Bryan Orme, President & CEO Sawtooth Software, breaks down why September 23, 2015. Maximum Difference Item Scaling ( How do you avoid the pitfalls of other models including scale use bias and lack of differentiation? Bryan Orme from Sawtooth ...
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