This violet-toned cleanser neutralizes unwanted brassy and yellow tones in lightened, gray, or white hair. It deposits violet pigments onto the hair shaft, counteracting the yellow undertones that can develop over time due to factors like oxidation, mineral buildup, or the natural lightening process. An example of this product type is Matrix’s Total Results So Silver Shampoo.
Maintaining vibrant, cool-toned hair color can be challenging, especially for those with blonde, gray, or white hair. This type of shampoo offers a convenient and effective solution for at-home color correction and maintenance. By counteracting brassiness, these shampoos help preserve the desired shade, keeping it looking fresh and preventing it from becoming dull or yellow. The development and popularization of such products have significantly impacted the hair care industry, offering a widely accessible method for managing and preserving cool tones.