The phrase signifies a strong desire for a specific publication, often cultivated through strategic marketing and pre-release campaigns. An example would be a highly anticipated novel with a dedicated social media presence building excitement among potential readers. This generates buzz, leading to pre-orders and a strong initial sales performance.
Cultivating this anticipatory excitement is crucial for publishers and authors. It creates a receptive audience primed for the book’s release, maximizing initial sales and driving word-of-mouth marketing. Historically, similar strategies have been employed, from serialized novels in newspapers to pre-publication excerpts mailed to subscribers. The digital age provides amplified opportunities for engagement, leveraging social media, online communities, and targeted advertising to build anticipation.
